This project was to create three short animation versions 30', 20',10'. As Vinted usually produces live-action formats, we had to make the most of the guidelines so that they could fit into the animated world.
The animation aimed to tell shortly and simply how to use the Vinted app and then encourage people to download it to their mobile phones. The biggest challenge was to outline the context for the main character to answer why sometimes we have more clothes in our closet than we need.
For this purpose, we used short flashbacks. Then in a simple but not obvious way, we showed the three main steps of using the app. At the end of the animation, we defined the social character of the app and its possibilities as a social app.
I was responsible for the illustrations and had opportunity to impose a simple hand-drawn style.
The illustrations perfectly fit the brief making the animation light and very well suited to the character of the Vinted brand.
Styleframes, Character design, Background illustrations - Gosia Jeniec
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Full credits
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Creative Director: Sławek Wydra
Production Manager: Dawid Gaweł, Lena Ślósarczyk
Relation Director: Gosia Kucharska
Animation: Valeria Podborski
Sound Design: Robert Ostiak
Production Manager: Dawid Gaweł, Lena Ślósarczyk
Relation Director: Gosia Kucharska
Animation: Valeria Podborski
Sound Design: Robert Ostiak
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Created and produced by
Pigeon Studio
Created and produced by
Pigeon Studio
