Life in waltz with Taltz
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Living with an autoimmune disease like psoriasis or psoriatic arthritis can be a real pain... well, everywhere! For some with a diagnosis, seemingly simple activities such as socializing, completing simple tasks, and enjoying everyday moments can seem like not the easiest dance. Thanks to Taltz, life can still seem like a joyful waltz.
We're excited to be part of the team helping spread the word about how much easier life of autoimmune disease patients can get when with this almost magic-like cure. By introducing messages into everyday scenes, we emphasized how big a deal it is to be able to complete the small daily tasks that we sometimes take for granted.
Integrated type
Both videos were made to be understandable without voice over. We didn't want to give the text a secondary role, and that inspired the visual technique of the story. Text became a part of the visual plot taking the form of illustrations – implemented in the environment and related to action of characters.
Real-life people
Our goal with characters was to represent main and secondary characters as realistic as possible. We created diverse and inclusive circle of friends and family beaaring in mind that autoimmune diseases don't have racial or physical borders.
Real world
Visually we wanted to stay close to the real world, real people, and real-life situations, since the topic on autoimmune diseases has a big impact on daily routines. That's why the environments are moderate, the color palette is realistic, and the laws of nature, light and shadows are taken into account.
Styleframes, Character design, Background illustrations - Gosia Jeniec
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Full credits:
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Client Taltz • Agency Grey Group • Production company Townhouse, TANK Worldwide • Director Roberts Kulenko • Art Director Gints Gutmanis, Rodrigo Stipkovic • Executive producers Laura Zavodska, Elina Alaine, Rita Steimane • Storyboard artist Arturs Bunts • Illustrations Gosia Jeniec • Animation lead Francois Schonken • Rough keys & tiedown Francois Schonken, Melanie Gohin, Anastasia Titarenko, David Stump, Milena Tipaldo, Kyrylo Novikov • Clean up & Color Anastasia Titarenko, Francois Schonken, Kyrylo Novikov, David Stumpf, Melanie Gohin, Maxim Kotlyar • 3D Assets Eduards Balodis • 2D Animation Vladimirs Karsecjans, Vadim Luks, Francois Schonken, Melanie Gohin • Post & Compositing Vladimirs Karsecjans, Gints Gutmanis • Sound design Arturs Liepins
