This animated campaign is all about introducing a new vaccine and showing how effective and trustworthy it is. The tone of collage illustrations is fun and lively but still treats the topic with the seriousness it deserves. The style is built around the brand’s color palette. It mixes photos, flat color blocks, textures, and hand-drawn doodles.
A big focus is finding a fresh way to show facts and data. Instead of static charts, infographics come to life through motion and playful design — making the info easy to understand and hard to forget.
The characters reflect a full range of people — from babies to older adults. Their design blends stylized collage shapes with more realistic facial features. The goal is to show that this vaccine is for everyone, no matter their age or background.
Styleframes, Character design, Background illustrations - Gosia Jeniec
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