First Home

Long & Foster First Home service helps clients to find the right home by including all of their must-haves and deal-breakers. The animation was meant to encourage the clients in their thirties to participate in the program.

The video focuses on the young couple and the First Home guide who assists them through the process of buying a house. The guide helps couple to avoid the dangers that are on the way and takes them on a surreal journey through time and space to present them their dreamed home.

The animation was meant to evoke the classy and elegant feeling of the service with a pinch of suspense. That's why the style was inspired by the classic Noir films and spy craze of the 1960s. Our inspirations were also old American movie titles and poster designs from artists such as Saul Bass.

A mixed-media approach based on photos and videos resulted in the retro feeling.